Berkshire Blog Review:

Berkshire has some of the highest online activity rates in the world due to our location at the heart of the Europe's answer to Silicon Valley, and it's no surprise that top expertise in related fields can also be found on our doorsteps.

You may not know him, but Neville Hobson is an integral part of the human architecture supporting this world-leading industry - so let's have a look at his blog!

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Publisher: Neville Hobson
Berkshire blog ranking: 4th (July 2009)
Type: Professional
Focus: Communications
Sample posting: Add Your Voice To The Illegal File-Sharing Debate (August 17th, 2009)
Style: (2 out of 2pts)
Expert advice, information and issue raising. With some occasional personal snippets thrown in for good measure to add that important ingredient called character.

Specialisms: (2 out of 2pts)
The Hobson and Holtz Report, a regular podcast detailing PR, comms and other media news recorded in Concord, California and Wokingham, Berkshire.

Regularity: (2 out of 2pts)
Multiple daily.

Multi-media: (2 out of 2pts)
Wide variety of range and type, always high quality.

Interactivity: (1 out of 2pts)
Let down by the lack of on-site discussion, but considering the variety of other outlets provided from Mr Hobson's hive of activity this may not be the best place for it.

Total rating: (9 out of 10pts)

Quote this: "Internationally-renowned communications guru shows us why he is revered."


  1. Thanks for the review!

    Interesting re the point you make about lack of interactivity. There is activity - meaning, people expressing opinion or making comment about something on my blog - but it tends to happen with tools like Twitter.

    So others' comments, etc, are out there in the larger blogosphere/twittersphere rather than on the blog itself.

    I'd say that's a growing trend in general, so we need to find ways of tracking comments, etc, wherever they happen. Luckily, there are plenty of tools to help us do that.

  2. No probs - I was actually a little relieved not to give out a 10/10 as it was looking possible for a while!

    Can you write a post giving a rundown about some of the choices for tracking tools? That's be a big help, thanks.