Now it's time for Sky New's Boulton & Co, named after Reading-born chief editor of Sky News, Adam Boulton.
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Title: Boulton & Co
Publisher: Sky News
Berkshire blog ranking: 3rd (July 2009)
Type: Corporate group blog
Focus: Political gossip
Sample posting: Fire Fighting (August 20th 2009)
Style: (1.5 out of 2pts)
Punchy sharp comment.
Specialisms: (2 out of 2pts)
The insider track on what is going on in the corridors of power and the airwaves.
Regularity: (2 out of 2pts)
Multiple times daily
Multi-media: (1.5 out of 2pts)
Pictures, video - what more could you want? Well, a bit less for starters. Busy, confusing format which sometimes leads to information overload.
Interactivity: (1 out of 2pts)
Links and active comments, but corporate identity distances visitors and diminishes personality.
Total rating: (8 out of 10pts)
Quote this: "What it loses over the stretch it makes up by being quick out of the traps."